<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Gossip News &#187; 5WPR</title>
	<atom:link href="http://lpkz.com/category/5wpr/feed/" rel="self" type="application/rss+xml" />
	<link>http://lpkz.com</link>
	<description>Gossip this, Gossip that, News? Gossip!</description>
	<lastBuildDate>Fri, 30 Jul 2010 22:00:00 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Ronn [sic] Torossian&#8217;s Roladex Is Valable [Press Releases]</title>
		<link>http://lpkz.com/press-releases/ronn-sic-torossians-roladex-is-valable-press-releases/97911/</link>
		<comments>http://lpkz.com/press-releases/ronn-sic-torossians-roladex-is-valable-press-releases/97911/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 16:36:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[5WPR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ronn Torossian]]></category>

		<guid isPermaLink="false">http://Gawker-5590758</guid>
		<description><![CDATA[
			
				
									
				"Pls send thsi firm wide and to my whole roladex asap"&#8212;5WPR in action.				More&#160;&#187;
				
			]]></description>
			<content:encoded><![CDATA[
			
				<div style="float: left; padding-right: 10px;">
									</div>
				"<a href="http://www.mediabistro.com/prnewser/pitches/todays_best_pr_email_snafu_167991.asp">Pls send thsi firm wide and to my whole roladex asap</a>"&mdash;<a href="http://gawker.com/tag/5wpr/">5WPR </a>in action.				<a href="http://gawker.com/5590758/ronn-%5bsic%5d-torossians-roladex-is-valable" title="Click here to read more about Ronn [sic] Torossian's Roladex Is Valable [Press Releases]">More&nbsp;&raquo;</a>
				<br style="clear: both;" />
			]]></content:encoded>
			<wfw:commentRss>http://lpkz.com/press-releases/ronn-sic-torossians-roladex-is-valable-press-releases/97911/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flack Slaves Ordered Back to Flack Cave [5WPR]</title>
		<link>http://lpkz.com/public-relations/flack-slaves-ordered-back-to-flack-cave-5wpr/35145/</link>
		<comments>http://lpkz.com/public-relations/flack-slaves-ordered-back-to-flack-cave-5wpr/35145/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 15:17:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[5WPR]]></category>
		<category><![CDATA[Flackery]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ronn Torossian]]></category>
		<category><![CDATA[employee satisfaction]]></category>

		<guid isPermaLink="false">http://Gawker-5497346</guid>
		<description><![CDATA[<p><img src="http://cache.gawkerassets.com/assets/images/7/2010/03/340x_ronn340.jpg" class="left image340" width="340">We hear America's worst PR firm, Ronn [sic] Torossian-led <a href="http://gawker.com/tag/5wpr/">5WPR</a>, sent employees a note this morning "telling them to 'work for a library or become school teachers' if they want to leave by 6:30 p.m." <a href="mailto:tips@gawker.com">Forward that here</a>, would you?</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawkerassets.com/assets/images/7/2010/03/340x_ronn340.jpg" class="left image340" width="340"  alt="Flack Slaves Ordered Back to Flack Cave"/>We hear America's worst PR firm, Ronn [sic] Torossian-led <a href="http://gawker.com/tag/5wpr/">5WPR</a>, sent employees a note this morning "telling them to 'work for a library or become school teachers' if they want to leave by 6:30 p.m." <a href="mailto:tips@gawker.com">Forward that here</a>, would you?</p>]]></content:encoded>
			<wfw:commentRss>http://lpkz.com/public-relations/flack-slaves-ordered-back-to-flack-cave-5wpr/35145/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Most Desperate Fake Celebrity Quotes Ever [5WPR]</title>
		<link>http://lpkz.com/top/the-most-desperate-fake-celebrity-quotes-ever-5wpr/29675/</link>
		<comments>http://lpkz.com/top/the-most-desperate-fake-celebrity-quotes-ever-5wpr/29675/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 21:48:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[5WPR]]></category>
		<category><![CDATA[Bullshit]]></category>
		<category><![CDATA[Celebrity science]]></category>
		<category><![CDATA[Flackery]]></category>
		<category><![CDATA[Kristen Bell]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Snooki]]></category>
		<category><![CDATA[Top]]></category>
		<category><![CDATA[Wtf]]></category>

		<guid isPermaLink="false">http://Gawker-5463563</guid>
		<description><![CDATA[<p><img src="http://cache.gawker.com/assets/images/gawker/2010/02/wheninrome.jpg" class="right image340" width="340" />Would two posts <a href="http://gawker.com/5463266/how-to-lie-your-way-into-a-lady-gaga-endorsement">in one day</a> about the comically atrocious PR work of <a href="http://gawker.com/tag/5wpr/">5WPR</a> be too many? Yes. Too bad. We are obligated&#8212;if only as a cautionary tale&#8212;to bring you these examples of 5W's incompetent manufactured celebuquotes.</p>
<p>Both of these masterpieces were sent by the same 5WPR flack today.</p>
<blockquote>
<p>Dear [Unfortunate Journalist],</p>
<p>The ever popular Jersey Shore star, Nicole "Snooki" Palozzi, was spotted leaving a GNC in NYC buying Dr. Siegal's Cookie Diet. Sources hear that she took "The Situation's" fat comment to heart and the paparazzi confirmed that.</p>
<p>She wants to get rid of her "rolls" as The Situation put it, and trade them in for Dr. Siegal's Cookies! Snooki was overheard in the store saying she wants to look good for the next season of the Jersey Shore and it seems she plans to do that with Dr. Siegal's SNOOKI Diet!</p>
<p>Many high res images available. Contact me ASAP if interested in featuring this item.</p>
<p>Thanks!<br />
[Product of America's schools, now languishing at 5WPR]</p>
</blockquote>
<p>If you found that to be an unconvincing celebrity story, you'll love this:</p>
<blockquote>
<p>Dear [Same beleaguered reporter],</p>
<p>Hope all is well. <a class="autolink" title="Click here to read more posts tagged #kristenbell" href="http://gawker.com/tag/kristenbell/">Kristen Bell</a> was all smiles this weekend, celebrating her new movie "When in Rome," which was a hit!</p>
<p>She was seen at a restaurant in LA on Saturday having an enjoyable lunch and was spotted using her "favorite" Supersmile product, the single dose Whitening Mouth Rinse! She also used it for instant fresh breath in between takes when she was shooting "When in Rome," because of all the smooching her character did!</p>
<p>Kristen was even quoted saying, "My favorite is the single use mouthwash refresher, and it's so easy to use anywhere. I keep the packets with me on set because as an actor, it's so important to have fresh breath!"</p>
<p>Please let me know if you'd like samples of the Supersmile Whitening Mouth Rinse or more information.</p>
<p>Thanks!<br />
[The same flack, killer of angels]</p>
</blockquote>
<p>That Kristen Bell quote should not even be legal. Neither should that Snooki one, actually, since they just consist of 5WPR fabricating "overheard" quotes from people they don't represent to win press for the uninteresting brands they do represent. This is, apparently, <a href="http://gawker.com/5463266/how-to-lie-your-way-into-a-lady-gaga-endorsement">5WPR's only remaining tactic</a>.</p>
<p>Ronn [sic] has demanded we "immediately rectify" this item by sending along some pictures of Snooki holding those cookies while leaving a GNC and a screencap of <a href="http://www.supersmile.com/celeb-testimonials.php">SuperSmile's "Celeb Testimonials"</a> which you can read for yourself!</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/gawker/2010/02/wheninrome.jpg" class="right image340" width="340" />Would two posts <a href="http://gawker.com/5463266/how-to-lie-your-way-into-a-lady-gaga-endorsement">in one day</a> about the comically atrocious PR work of <a href="http://gawker.com/tag/5wpr/">5WPR</a> be too many? Yes. Too bad. We are obligated&mdash;if only as a cautionary tale&mdash;to bring you these examples of 5W's incompetent manufactured celebuquotes.</p>
<p>Both of these masterpieces were sent by the same 5WPR flack today.</p>
<blockquote>
<p>Dear [Unfortunate Journalist],</p>
<p>The ever popular Jersey Shore star, Nicole "Snooki" Palozzi, was spotted leaving a GNC in NYC buying Dr. Siegal's Cookie Diet. Sources hear that she took "The Situation's" fat comment to heart and the paparazzi confirmed that.</p>
<p>She wants to get rid of her "rolls" as The Situation put it, and trade them in for Dr. Siegal's Cookies! Snooki was overheard in the store saying she wants to look good for the next season of the Jersey Shore and it seems she plans to do that with Dr. Siegal's SNOOKI Diet!</p>
<p>Many high res images available. Contact me ASAP if interested in featuring this item.</p>
<p>Thanks!<br>
[Product of America's schools, now languishing at 5WPR]</p>
</blockquote>
<p>If you found that to be an unconvincing celebrity story, you'll love this:</p>
<blockquote>
<p>Dear [Same beleaguered reporter],</p>
<p>Hope all is well. <a class="autolink" title="Click here to read more posts tagged #kristenbell" href="http://gawker.com/tag/kristenbell/">Kristen Bell</a> was all smiles this weekend, celebrating her new movie "When in Rome," which was a hit!</p>
<p>She was seen at a restaurant in LA on Saturday having an enjoyable lunch and was spotted using her "favorite" Supersmile product, the single dose Whitening Mouth Rinse! She also used it for instant fresh breath in between takes when she was shooting "When in Rome," because of all the smooching her character did!</p>
<p>Kristen was even quoted saying, "My favorite is the single use mouthwash refresher, and it's so easy to use anywhere. I keep the packets with me on set because as an actor, it's so important to have fresh breath!"</p>
<p>Please let me know if you'd like samples of the Supersmile Whitening Mouth Rinse or more information.</p>
<p>Thanks!<br>
[The same flack, killer of angels]</p>
</blockquote>
<p>That Kristen Bell quote should not even be legal. Neither should that Snooki one, actually, since they just consist of 5WPR fabricating "overheard" quotes from people they don't represent to win press for the uninteresting brands they do represent. This is, apparently, <a href="http://gawker.com/5463266/how-to-lie-your-way-into-a-lady-gaga-endorsement">5WPR's only remaining tactic</a>.</p>
<p>Ronn [sic] has demanded we "immediately rectify" this item by sending along some pictures of Snooki holding those cookies while leaving a GNC and a screencap of <a href="http://www.supersmile.com/celeb-testimonials.php">SuperSmile's "Celeb Testimonials"</a> which you can read for yourself!</p>]]></content:encoded>
			<wfw:commentRss>http://lpkz.com/top/the-most-desperate-fake-celebrity-quotes-ever-5wpr/29675/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Lie Your Way Into a Lady Gaga Endorsement [Flackery]</title>
		<link>http://lpkz.com/gettypic/how-to-lie-your-way-into-a-lady-gaga-endorsement-flackery/29580/</link>
		<comments>http://lpkz.com/gettypic/how-to-lie-your-way-into-a-lady-gaga-endorsement-flackery/29580/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 16:35:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[5WPR]]></category>
		<category><![CDATA[Flackery]]></category>
		<category><![CDATA[Gettypic]]></category>
		<category><![CDATA[How-to]]></category>
		<category><![CDATA[Lies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[how things work]]></category>
		<category><![CDATA[lady gaga]]></category>

		<guid isPermaLink="false">http://Gawker-5463266</guid>
		<description><![CDATA[<p><img src="http://cache.gawker.com/assets/images/gawker/2010/02/gagagetty2.jpg" class="left image340" width="340" />Slight <a href="http://fashionista.com/2010/01/attention_gossip_mongers_lady.php#comments">late pass</a>, but here's an educational lesson for all you aspiring flacks: How do you connect your craptastic client to a huge star? Just lie about it! That's the 5WPR way.</p>
<p>Ronn [sic] Torossian-led 5WPR, America's shadiest PR firm, had to get some press for <a href="http://www.prnewswire.com/news-releases/5w-public-relations-adds-kymaro-to-its-fashion-retail-division-82247272.html">its new client,</a> KYMARO body shapers. So they sent out an email blast last week to the media saying that they "got a tip from the Kymaro company" that <a class="autolink" title="Click here to read more posts tagged #ladygaga" href="http://gawker.com/tag/ladygaga/">Lady Gaga</a> wears their products. Which some media outlets <a href="http://latimesblogs.latimes.com/alltherage/2010/01/gaga-gossip-the-girdle-is-not-kymaro.html">ran with</a>! <a href="http://fashionista.com/2010/01/attention_gossip_mongers_lady.php#comments">Then Fashionista checked it out,</a> and of course, as you knew when you saw "5WPR" in this story, the whole thing was just a made-up lie: "A rep explained that [it] was only a rumor, reported to the firm sometime last week."</p>
<p>Recap:<br />
1. Get client to pay you money to get them press.<br />
2. Send out fabricated note to press linking client to famous celebrity.<br />
3. Blame client for the lie.<br />
4. All press is good press!<br />
5. Go home and weep silently, when you're alone.</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/gawker/2010/02/gagagetty2.jpg" class="left image340" width="340" />Slight <a href="http://fashionista.com/2010/01/attention_gossip_mongers_lady.php#comments">late pass</a>, but here's an educational lesson for all you aspiring flacks: How do you connect your craptastic client to a huge star? Just lie about it! That's the 5WPR way.</p>
<p>Ronn [sic] Torossian-led 5WPR, America's shadiest PR firm, had to get some press for <a href="http://www.prnewswire.com/news-releases/5w-public-relations-adds-kymaro-to-its-fashion-retail-division-82247272.html">its new client,</a> KYMARO body shapers. So they sent out an email blast last week to the media saying that they "got a tip from the Kymaro company" that <a class="autolink" title="Click here to read more posts tagged #ladygaga" href="http://gawker.com/tag/ladygaga/">Lady Gaga</a> wears their products. Which some media outlets <a href="http://latimesblogs.latimes.com/alltherage/2010/01/gaga-gossip-the-girdle-is-not-kymaro.html">ran with</a>! <a href="http://fashionista.com/2010/01/attention_gossip_mongers_lady.php#comments">Then Fashionista checked it out,</a> and of course, as you knew when you saw "5WPR" in this story, the whole thing was just a made-up lie: "A rep explained that [it] was only a rumor, reported to the firm sometime last week."</p>
<p>Recap:<br>
1. Get client to pay you money to get them press.<br>
2. Send out fabricated note to press linking client to famous celebrity.<br>
3. Blame client for the lie.<br>
4. All press is good press!<br>
5. Go home and weep silently, when you're alone.</p>]]></content:encoded>
			<wfw:commentRss>http://lpkz.com/gettypic/how-to-lie-your-way-into-a-lady-gaga-endorsement-flackery/29580/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Minified using disk
Page Caching using disk (enhanced) (user agent is rejected)

Served from: lpkz.com @ 2010-07-31 00:21:06 -->